Research and design of banking analytical customer relationship management system based on corporate information factory
Lin Xuan · Jisuanji gongcheng yu sheji · 2006
The decisionsupportcapacity of analytical customerrelationship management system(ACRM)is the key of CRM's success.Firstly,problems existed in present banking ACRM data warehouse systems are analyzed.The principle of corporate information factory(CIF)theory is introduced as well as its main components and its ability to support the decision of CRM.On this basis,an improved three-layers ACRM infrastructure model is presented.And the design and implementation of banking ACRM data warehouse system based on CIF are expressed in two ways of infrastructure and decision support capacity.Finally,applications of the system are discussed.