A Further Discussion of CI Strategy in High-level Competition of Corporation
Zhu Qiao-lun · Journal of Guangxi University of Finance and Economics · 2006
With the coming of knowledge economy,striding over the stages of price competition,quality competition and service competition,the market competition has entered the age of corporate image competition.Today,it is the common opinion for corporation managers that any corporation which wants to succeed or even survive and develop must shape good corporate image.But under the circumstance of knowledge economy,corporations came across many obstacles when they carried CI strategy into execution;so someone doubts the value of CI.Therefore,it is necessary to discuss CI strategy again.