Design of Customer Relationship Management System of Wood-based Panel Industry
Honge Ren · Linye jixie · 2010
With the increasingly fierce competition for customer resources,it has become top priority of enterprises to implement CRM(customer relationship managemen)tand improve customer relationship.Customer relationship management system is designed to meet the actual needs of enterprises based on the industry characteristics.The traditional customer relationship management system and the e-commerce platform operate separately and in the system design process,CRM and e-commerce platform integration is found to be more effective in achieving business promotion,online marketing and customer relationship management processes in a network environment,ultimately realizing real automation of marketing process.