Model Transformation on the Internet with the Morphological Evolution of E-marketplace
Yanan Ma · Zhongguo liutong jingji · 2009
The development of the form of e-marketplace is variable. It has changed from single e-marketplace to buyer-leading e-marketplace (or seller-leading e-marketplace),then to the third part e-marketplace. And now monopolized e-marketplace is the mainstream. The change of the e-marketplace form is associated with the evolution of the form of the e-business platform. The mode of transaction in the e-marketplace is restrained by both the form of the e-business platform and the participants of the e-marketplace. Combined with the evolution and structural transformation of the e-business platform,the mode of e-business is changing,too.