Research on Marketing Operation of Agricultural Science Periodical From the Transformation Development of 《Modern Agricultural Sciences and Technology》
Wang Hong-jiang · Journal of Library and Information Sciences in Agriculture · 2012
Combining the transformation and development of Modern Agricultural Sciences and Technology,the paper explores the marketing operation of agricultural Science periodical.Firstly,it should improve the quality of Science periodical,such as emphasizing specialty and technicality of periodical,enforcing intersection and forward position of content,enlarging audience and readability of periodical.Secondly,based on establishing marketing operational mechanism and promoting industrialization development of periodical by optimizing various resources and strengthening the construction of cyber sources,the conception of marketization management should be innovate.Thirdly,brand strategy and large-scale management strategy should be carry out to achieve scale operation through branding.Finally,advanced enterprise culture should be explore.