Quantitative Assessment of Commercial Advertising Benefits of the Fragmentation Trend
Hongjun Yuan · Journal of Chongqing University of Science and Technology · 2013
According to fragments of the trend of the Olympic Games commercial pattern,the social network posted about Olympic news dissemination and reception problems,this paper makes the average daily analysis of a social network professional promote and ordinary internet users increasing number of fans.The fans and the new sharing their information obtained to his fans,the connection between the data analysis software Excel,Access and other computer users of social networking sites between statistics and attachments is made.Using analytic hierarchy process,regression analysis,it estimates the model number of fans of the method,using Lingo,Matlab,Visual c++6.0 and other software to estimate the results of quantitative final number of fans,fans number and press the viewer equivalent.Finally,the results of the model combined with the actual,optimized model,put forward decision-making scheme,in order to improve the estimation accuracy,which makes the results more reasonable.