Bayesian Network Classifier and Its Application in CRM
Zhichun Mu · Jisuanji gongcheng · 2004
Bayesian network classifier has good capability to handle problems with high uncertainty, and is fit for customer modeling in CRM. Based on the analysis of naive Bayesian classifier and general Bayesian network classifier, augmented naive Bayesian classifier and Bayesian multi-net classifier were introduced, and the detailed algorithm of the latter one was described. We applied Bayesian multi-net classifier in customer modeling of telecommunications CRM, and got effective results.