Design and application of customer-centric data warehouse in analytical CRM
Zhao Xiao-yu · Information technology newsletter · 2005
This paper discussed the requirement analysis and design of customer-centric data warehouse for customer relationship management.It also collected an extensive set of interesting multi-dimension queries for CRM,and classified them into three categories,including marketing,sales and customer service.Each category is treated as a subject area.This paper presented the data warehouse bus architecture and a basic fact constellation model.Based on the customer-centric data warehouse,several methods for customer data analysis,such as query and report,OLAP and data mining,are introduced.