Design of decision support system oriented to CRM based on data warehouse
Zheng Xiao-wei · Jisuanji gongcheng yu sheji · 2004
The knowledge related to customer relationship management (CRM) and the advanced technologies of decision support system (DSS) --data warehouse, data mining and online analytical processing are introduced, based on which the frame of decision support system oriented to CRM is presented, and the CRM data delivering and important roles played by each technology are discribed.