Pragmatic Reinforcement and Deceptive Advertisements——Taking the Case of Healthcare Products as an Example
Jian Liu · Journal of Gansu Lianhe University · 2012
Mitigation and reinforcment are two key terms in pragmatics.This article makes a detailed analysis of 100 deceptive ads from a reinforcement perspective,focusing on absolute words,numbers and false authorities.All the advertising strategies of reinforcement are utilized to overstate the value and effect of their fake commodities,in other words,to exaggerate the illocutionary force.Though it promotes the sales,it causes severer conflicts between the advertiser and the customer hereafter.