Web Mining Application: Customized Internet Advertising
Min Xia · 2003
The traditional web always adopts a both\|willing internet advertising model. In fact, the model has a security problem and user's interest maybe changes with time. This paper integrates newfashioned web mining technology and advances a new internet advertising model. The model utilizes the mining of web usage and browsed web content to elicit the properties of the Internet users behavior and preferences. The operation of this model can achieve personalized or taget marking in the marketing theory.\;