Motivation Analysis for Inlinks to a Tourism Attraction's Website Based on Reference Theory:A Case Study of Mt. Huangshan
Lei Shi · Beijing Daxue Xuebao. Zirankexueban · 2010
The number of inlink to a tourist attraction's official website has been interpreted as its attractiveness in the previous study. However,hyperlink creation motivation study is required to validate this finding. For overcoming the problems of motivation research at present,this paper provides a new method based on reference theory,which considers that the domain name of a tourist attraction's website has not only reference(that is,refers to a website),but also meaning (reflects the significance of using its hyperlink). Through a case study of Mt. Huangshan,it shows that the inlink creation is not random,the domain names which have the same reference could have different meaning and its meaning reflects the distribution of the significance of using its hyperlink. It also shows that the main creation motivations of inlink to a tourist website are to recommend the tourist attractions. In particular,almost 90% of inlinks pointing to the domain name (www. tourmart. cn) which is the most representative for Huangshan Mountain are related to tourism. The results above provide evidence for the interpretation of the tourist attraction's inlink count as its attractiveness.