The Information Value Rising of Internet Advertising
Liu Qian-gui · Journal of Nanjing University of Posts and Telecommunications · 2008
Internet advertising is information dissemination and value-rising activities based on internet platform,which is an excellent stage for the audience to participate in information dissemination and learn the value of commodities.So Internet advertising is both a process of information communication and that of information rising.In other words,the deep excavation,the proliferation development,and the value refining of information resources,as well as the building of the core value chain,should be emphasized in Internet advertising.