Artificial Life Modeling in Corporate Strategy
Ning Zhong · Journal of Guangxi Normal University · 2007
Applying soft computing methods to a business problem is an innovative application in artificial intelligence.In this paper,Artificial Life(AL) modeling is used to optimize corporate strategies.This model adapted an AL concept where artificial environments could be created to inspect behaviors of subjects under controlled conditions.This Genetic Algorithm application extracts key marketing factors used in corporate decision-making,and market dominance can be predicted by the ALGAE program developed specially for this research.Evolution of hypothetical business entities demonstrates significant results in optimizing genetic characteristics in competitive environments.Analysis shows emergent genotypes and behaviors which cannot be discovered in advance.