Evaluation of the Anti-crisis Ability of Brand Companies based on Cooperative Game
Ping Gu · Science Technology and Engineering · 2010
The definition of anti-crisis ability,financial indicators and measure the strength are presented.Based on these the combination evaluation of cooperative game is used to measure without unilateral.Industry standards are introduced into the samples as resistant to financial crises strength point of reference,and k-means cluster are used to segment ability of anti-crisis strong and general and weak three levels,while compare the average of the state and Jiangsu Province famous brand enterprise,not significantly different.