A Study on Three-in-one O2O Pattern of Chain Management, E-business,& Mobility Interconnection
Yang Jin-yong · Journal of Wuhan Engineering Institute · 2013
With the rapid development of E-business,traditional pattern of chain management,which has living and growing space,is not out of date.The paper attempts to show that traditional chainstores and E-business can be intergrated to form a new O2O(on line and/or off line) business pattern by means of mobile interconnection technolgy of mobile terminal,such as the growing intelligent mobile phones that have appeared in recent years.