A Study of the Formation and Evaluation of Image Shielding of Tourist Attractions
Yangyang Xu · 2011
Shielding means obscuring or impediment,and the tourist attractions also has the image shielding phenomenon.From tourist's angle,their cognition determines that the essence of the tourist attractions' image shielding is the sensation image shielding of the tourist attractions.The image shielding of the tourist attractions starts in the tourists' cognition of the tourist attractions,forms in the comparison and choice about the tourist attractions.Therefore,the tourist attractions' image shielding is in the tourist sensation about the tourist attractions,displaying in the choice order of and the remove or retain of the tourist attractions through the traveling decision-making behavior.The result is that the first one shields the latter ones,and the chosen one shields the cancelled ones.The evolution of the performance has three stages,namely primary tourist attractions image shielding,realistic selective tourist attractions image shielding and the spot sensation tourist attractions image shielding.The tourist attractions image shielding can maintain some stability under certain space and time condition,but when condition changes,the tourist attractions' sensation image shielding also inevitably changes.