Trust Model Exploration on Online Sales of Luxury Goods
Cong Jing · The Guide of Science & Education · 2011
Luxury is most renowned for its capabilities to create new markets.In the tight supply of the most luxury market,China is trying to build e-commerce site global supply chain system.However,online sales of luxury goods is reduced trust? Luxury retail store on the Internet shopping experience can be successfully replicated? This paper explores about this.