An Analysis of the Interactivity of the Internet Media
Shan Wei · 2002
One of the distinctive characteristics of the Internet lies in its interactivity, which to a certain extentchanges the current situation of one direction message flow and minimal feedback of mass communication. This not onlyprovides the source and the audience with various ways of synchronous and asynchronous communication, but also causesextensive communication among the audience, and thus making its unique influence on mass communication.