Function Design and Safety Stratgey of Bank Customer Relation Management System
Kewen Liu · 2002
With the use of the method of Data Warehouse, the idea of solving the problem of the customer relation management in commercial banks is put forward. The function, structure, copy and safety system of the CRM are designed preliminarily. And six modules which are customer analysis, modeling customer behavior, customer communication, personalization, optimization, interaction managements are presented as well as the relation between them and safety responsibility strategy.