Research on customer relationship management system structure based on data mining
Zhong Qiu · 2004
This paper analyzes the core idea of customer relationship management (CRM) and states the necessity of the data mining in CRM. With the discussion of the classification of CRM system structure, a set of CRM system structure is designed, which contains the core idea of CRM, and which is considering customers as the center, and embodies the affiliated role of the data mining.