Agent-mediated Electronic Commerce System with Individuation
Cheng Wang · Jisuanji fangzhen · 2004
An agent-mediated electronic commerce system with customization service is presented in this paper. Through proactive and intelligent activity of the purchaser agents and seller agents, it can be very effective to propose and support the users' activity(customers and merchants), and finally ensure the validity of users' decisions. The communication mechanism between different individuals is introduced particularly here. Moreover, with the dynamic profiling for the characters of the customers by the seller agent, it can realize the individual service and increase the attraction of commodity to customers. It is good for the favoring prosecution of the electronic commerce.