Research on application of data mining technologies in electronic commerce environment
Duan Xiao-hua · Journal of Hunan University of Arts and Science · 2010
With customer information quickly increasing under e-commerce environment,data mining technology(DM) can be utilized to research customer relationship management(CRM),excavate the basis and information of customer classification from massive uncertain customer information and provides important support for enterprises decisions.By reviewing and summarizing the research achievement of domestic and abroad,the shortage in the application of DM in CRM under e-commerce environment was put forward. The necessity of DM in CRM was proven. Application method and implementation procedures of DM in CRM were investigated and presented.