Application of Kotler’s Distribution Channel Theory in Newspaper Industry
DA Bing-hon · Journal of Wuhu Vocational Institute of Technology · 2006
The theory of distribution channel which was put forward by Philip Kotler suits quite well to the newspaper industry, which puts some original views on how to choose, evaluate and stimulate channel members and it has the same directing function in newspaper distribution channel. We should use it flexibly in the newspaper industry and make its research adapt to the development of the practice in our country.