Application of Data Mining Technique in E-commerce
Sun Yi-bo · Computer Knowledge and Technology · 2010
With the wide use of E-commerce and the development of data mining technique,the application of data mining technique in E-commerce can solve the problem of large number of data in it,and dealer can also get the truly worthy information.The issue discusses the concept of E-commerce and data mining and it also makes particular description of data mining technique,for example,classification,clustering,mining of association rules and mining of sequence mode.This technique can help the enterprise save expenditure,segment market,plan website,establish reasonable marketing strategy,and then the E-commerce develops faster and better.