Constructing the Website and Studying the Mirror Image Experience Based on Virtual Tourism
Kang Xiong · Huadong jingji guanli · 2009
Based on the construction of virtual tourism website by virtual reality technology,taking the tourism experiences as the ideal type,the paper proposes the concept of mirror image experience,and maintains that mirror image experiences is the imitation of the tourist experience,the two have strong coupling relationship in path and perceived performance.The potential tourists make the virtual experiences in the virtual tourism website,and get the mirror image experience,realize the tourism products' trial,which all provide the important reference for tourism strategic decision,and can settle the weak point guest can't use the products of the tourism products.Finally,it suggests that tourism corporations should make more marketing efforts of virtual tourism,expands popularizing rate among the people,and gives full play to trial of the mirror image experience.