On the Unique Features of the Annual Special Edition of the Southern Weekend
Na Wei · Journal of Yichun College · 2009
Many newspapers will promote annual special issues at the beginning of the year.This pattern of report may manifest the strength of the media fully.It is also the opportunity for media to mold brand and attract audiences.This paper select the representative Southern Weekly for example to analyze its year special issue characteristic from the aspects of report angle,inherited with the innovation,brand management strategy.Then solve the problems above which target-oriented annual special issue faced.Finally,obtains to annual special issues of newspapers some enlightenment from the characteristics of Southern Weekly' annual special issue,as well as future trend of development suggestion.