Promoting the Development of the Petroleum Machine-manufacturing Enterprises by Using E-commerce
Qiang Ji · Sci-Tech Information Development & Economy · 2005
According to the present condition of petroleum machine-manufacturing enterprises, this paper analyzes the necessity of using E-commerce to speed up the development of our country's petroleum machine-manufacturing enterprises, and discusses on the applied modes of E-commerce platforms which are used by petroleum-machine manufacturing enterprises under the whole market environment as well as how to revolute and perfect the enterprises' traditional management and organization mode, realizing the change of petroleum machine- manufacturing enterprises from the traditional manufacturing industry to the modern manufacturing industry based on E-commerce, and puts forward some related strategies, which include realizing the dynamic alliance, lifting enterprises' competitive power, and enlarging the marketing channels by using E-commerce, etc., and discusses on the problems needing attention of the petroleum machine-manufacturing enterprises in developing E-commerce.