A new organizational structure of real estate exploiting enterprise for customer relationship management
Yaowu Wang · Ha'erbin gongye daxue xuebao · 2006
Many real estate exploiting enterprises in China have set about to implement customer relationship management(CRM) as has been implemented in many industries.CRM is complicated system engineering and all the problems cannot be solved by advanced software alone.Innovation is needed in every facet of the businesses.Adjustment of the organizational structure of the enterprise is a necessary step in successfully employing CRM.For this reason,the defects existing in the organizational structure of Chinese real estate exploiting enterprises is analyzed.In combination with a specific situation in the real estate industry,a processbased organization that can support CRM for a real estate exploiting enterprise is imposed.