Electric Business Platform and Bilateral Market Value Creating Mechanism of Network Effects——Taking Taobao. com as the Case
Zhou Wen-hu · Ruan kexue · 2015
This paper uses case study method specification,selects of taobao. com e-commerce platform between the seller and the buyer as the object of study. It finds that: during the starting period,through the provision of the third party payment platform,Ali Wang Wang,credit assessment and business concept,to create a platform to meet the practical value of rules,online shopping needs and the business of low cost network business needs of users based on the security,stimulate the quantity effect network; in the growth stage,the platform by providing user buying habits of statistical analysis and other value-added services,to create a platform of data value,satisfy the precision marketing quality demand and business users,optimizing the network mass effect; in the mature period,platform through open innovation,gatheres a large number of professional service providers to provide accurate and individualized service for businesses to meet the needs of different businesses,to create a platform for ecological value,expand the network incremental effect.