Application of CRM-Based Power Customers Intelligent Management System
Deng Ju-ding · Electric Power Information Technology · 2012
The key power customers intelligent management system for Zhengdong new district,is one of subprojects of the urban and rural integration marketing cooperative demonstration project receiving significant attentions from Henan electric power corporation in 2011.According to the ideas of customer relationship management,the project divides key customers into fine-grained categories,and provides the differentiation management and personalized services for each category.Using the above approach,it aims at enhancing the management and improving the service level for key customers.