Discussion about the study of advertisement audience theory
Chen Shao-pei · Journal of Lanzhou Commercial College · 2001
Advertisement audience is one of the basic factors of the advertisement activities. But nowadays in China advertisement academic circle doesn*st pay more attention to the study of the advertisement audience theory. This article puts forward some ideas on the study direction and content of advertisement audience theory by discussion the advertisement audience power, advertisement audience forms and advertisement audience roles, etc. Thus to arouse advertisement academic circle*ss much concern on advertisement audience.