Big Data, Audience Measurement and Digital Watermarking: A Review
Micheal Agbaje, Oludele Awodele, Achimba Chibueze Ogbonna · 2014
The objective of this paper is to provide some background to those interested in big data, audience measurement and digital watermarking. These technologies are currently in trend and are linked together. Big data provides techniques for analysis of complex and large data produced by audience measurement: radio, TV, Internet, Newspaper, religious and Education while digital watermarking is useful in counting audience to produce accurate data. The paper uses exploratory technique to achieve its objectives. We discuss some introductory concepts on the three types of technologies and some alternative methods employed for each service and also proffer a way forward using digital watermarking for a solution. The paper concludes by looking at the usage of the technology in Africa present the way forward into the future.