Recommendation in E-commerce
Wenzhe Yu, Rong Zhang, Wang Li · Huadong Shifan Daxue xuebao. Ziran kexue ban · 2013
For e-commerce sites,in order to promote the development and win more benefits, attracting and keeping the customers becomes very important.One of the most useful technologies is recommendation algorithms.In e-commerce sites,sidebar advertising is a common form of recommendation,which can be divided into three main categories:content-based,collaborative filtering and hybrid recommendation algorithms.However,current recommendation algorithms are challenged by new application requirements,such as diversification,personalization,intelligentization and timeliness.It is urgent to design new algorithms to meet these requirements.