Research of E-commerce Website Personalized Recommendation Based on User Behavior
Zhiping Hou · Computer and Information Technology · 2011
Personalized recommendation is used to solve the contradiction between the diversity of Internet information and the specificity of user's requirements.Personalized recommendation achieved remarkable success in the field of E-commerce.Firstly,the paper reviews four major E-commerce personlized recommendation technology,and then proposes E-commerce website personalized recommedation method based on user behavior,the method including two modules: user behavior clustering and personalized recommendation.Finally,the paper verify the effect by experiment of books E-commerce website.