Influence of Network Micro Era of Sports Marketing
Shou Ji · Bulletin of Sport Science & Technology · 2014
Sports marketing as a new marketing means,across national boundaries,in the world scope to shine with its unique splendor. Network micro era of sports marketing means diversity in form, and has the characteristics of high speed of celebrity effect,wide spread and product visualization. Especially with the continuous progress of Internet technology,the form of the sports micro- blog marketing gradually win support among the people,and showing a trend be a trend which cannot be halted. This paper mainly discusses the network micro era environment influence,micro- blog marketing of sports marketing,and analyzes the advantages and disadvantages micro- blog marketing,seeking better for the new era of sports marketing way.