The Existence Predicament and Outlet of County TV Station in Western China
Lei Zhong · Mianyang Shifan Xueyuan xuebao · 2012
In current communication pattern,county TV station in Western China is at an unfavorable position,for its weak competitiveness,poor communicative quality and low ratings are the prominent representation of current existence predicament.The historical mission county TV station assumes is to act as the mouthpiece of CCP and government and people with a heavy propaganda task.Therefore,this TV station needs to face up to its existing problems and find a valid countermeasure to overcome its existence predicament.