Study on Prospects of Qr-Code-Based Advertisements
Shan Tong-ton · Journal of Guangzhou Open University · 2014
Nowadays, mobile communication technology is becoming mature, and advertisements based on Qr code are emerging. This new media can convey more information than traditional approaches like those mediated by either or audio or video,and would break through their formal confi nement, thus resulting in better effects. Though the Qr-code-based advertisement has already displayed greater advantages than traditional ones, its application is still in the initial phase in China. So its development prospects need further observation and analyses. This paper explores this problem in the following aspects: manifestation, effect, combination of on-line and off-line environments, and integration of traditional approaches with innovative ones.