Penggen and Dougen——About the Relationship between Words and the Figures in Advertisement
Yanmei Lv · Journal of Hengshui University · 2008
In the essay,the plane design of advertisement is compared to penggen and dougeng.It emphasizes that words and figures in advertisement express the information of advertisement through supporting,cooperating and complementing to each other.It also reflects the necessary connection between words and figures in the design of advertisement and analyzes the mutual cooperation of words and figures in advertisement.