Research and Analysis on the Commonweal Advertisement
Hongwei Zhang · 2005
We have broken away from the poverty because of the rapid development of the economy, but we must face the new “poverty” now, such as the unbalance of nature, the corruption of morality etc. In order to evoke the consciousness of the people, resolve these matters effectively, we need the help of the advertisement, especially the commonweal advertisement. In this paper, we introduce the concept of the commonweal advertisement firstly. And then we recommend its character, attribute and function, analyze the problem and its reasons during its development. At last we discuss its idea and countermeasure in detail.