Social topics and the advertisement movement consensused
Lin Kai · Journal of Yichun College · 2011
Because of the social information flowed fluently in the modern information society.A lot of the social topics formed promptly,most of people are attracted by these topics.And these topics formed some direction of public opinion from the people's argumentation,they make the advertisement activities spread consensused in the new information environment.And it is a new current in the modern advertisement activities,it has the deep influence to the advertisement's communication effect.