Research on Application of Web Usage Mining to Optimize Web Design
Ran Wen-jiang · Computer Knowledge and Technology · 2009
This paper describes the process of Web usage mining and data mining technology it adopted.Through analyze the Web usage patterns to explore the role that Web usage mining in e-commerce web site design optimization.Make website design so that more in line with user needs in order to promote the development of e-commerce activities in the framework of the enterprise.