A Customer-Centered Relationship Management System Based on Web2.0
Tang Yiao-geng · Journal of University of South China · 2007
The idea of Customer-Centered Relationship Management(CCRM) System based on Web2.0 is provided.The system framework of CCRM is designed and the main fuction modules of CCRM system are analyzed.As a new-type CRM system based on Web2.0,CCRM system gives a high value to common customers,combined with the long tail theory and the 20/80 law.CRM is improved through CCRM system integrating network resources by CAP.