An Approach to Semantic Uncertainness of Catchwords and Its Causes

Dwg Jia-yong · 2004

Catchwords are noted for their novelty, high frequency, analogical structure, as well as for being trendy and eye-catching. These features bring about semantic uncertainness. The paper discusses issues covering semantic extensions, semantic implications, detail meanings and language circumstances of catchwords. It also ventures to identify the various causes underlying semantic uncertainness of catchwords.

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