The Negative Influence of Network Dissemination on Network Advertisement
MA Yu-pin · Journal of Hubei Automotive Industries Institute · 2003
The way of network dissemination is changing the way of traditional medium informative dissemin-ation.It is promoting the development of network advertisement, but it is also hindering the development of network advertisement.Based on the analysis of the two main respects about medium information acceptance and mutual quality, the paper points out the negative influence of the way of network dissemination on network advertisement, and presents corresponding methods to avoid the negative influence of the way of network dissemination.All these provide some ideas for improving the effect of the network advertisement and promoting the market of the network advertisement.