On the Catchphrases in China
Hong Jiang · Anhui Nongye Daxue xuebao · 2005
This paper mainly analyzes catchphrases in China. Catchphrases refer to words which are spread widely and are used much more frequently than other words in a certain period. Catchphrases are characterized by short time, effectiveness for a given period of time and high frequency. It can be classified into different types in light of different standards. Based on the analysis, the paper points out that the main resources of catchphrases are new words produced in the social and political life; the old words which become popular again; the borrowed words and words from the mass media. Finally, the paper puts forward the significance of this study.