Review of Personalized Internet Advertising Recommended Technology
Zhang Dayong · 2009
As new generation advertising medium,compared with traditional media advertising,the mainly advantages of internet advertising represent highly interactive features and vividness.But facing homogeneity of the website information,it is very difficult to sustain competitive advantage of the website,that only depended on information difference to subdivide a market.With the rapid development of personalized information service on internet to up internet advertising,the paper puts forward applying the complexity system theories to disclose individual behavior choice and contagion mechanism in internet groups,that will break the restriction of the traditional theories,and promote spreading scope of internet advertising.