A Method of Data Mining of Customer Knowledge Management
Zheng Wang · 2009
Customer knowledge management has changed from a product-centered model to the client-centered one,which is the latest development of industrial information.And customer knowledge has turned out to be an important strategic resource and its knowledge management has become an effective measure to increase enterprise competence.This paper emphasizes the practical application of data mining method in the customer knowledge management and proposes that the data mining method can be used to obtain client knowledge.By combining the related theories of client knowledge management of data mining technique,this paper firstly illustrates the application flow and field of data mining method in the client data management,then uses the cluster analysis method to establish data mining technology-based data warehouse data model.Finally,the paper defines the steps of implementing data mining,cognizes and summarizes the existent problems,and validates the feasibility that data mining can be used in the customer knowledge management,through a practice of excavation cluster analysis in a case.