CIS strategy-a new idea for the image modeling of colleges and universities
Cheng Kai Ming · Journal of Architectural Education in Institutions of Higher Learning · 2003
From corporate CIS strategy, this paper poses a new idea of colleges and universities management, it is suitable to the management inside and outside Chinese colleges and universities, it can promote the brand and the image of colleges and universities, and it can strength the competitive power and the developing power of colleges and universities. This paper discusses the basic connotation of CIS strategy, the sense of introduce, the plan and implement, etc. The aim is to provide an idea for promoting the brand and the image of Chinese colleges and universities