An analysis on the communication effect of Sina's micro-blog of Chinese National Geography
Chai Yu · 2015
[Purpose] This paper aims at promoting the communication effect of popular science periodicals' micro-blogs.[Methodology] This paper statistically analyzes the 6882 micro-blogs' contents and related information in 4 years( 2009.9.22-2013.9.21) of the Chinese National Geography's official micro-blog in Sina,using the PKUVIS softw are to visualize the communication case of the micro-blog.[Findings] Chinese National G eography' s micro-blog has formed a certain scale w ith a relatively stable pattern and fixed audience in micro-blog's publishing.There is a multivariate center spread effect w hich has achieved long-term multi-tiered depth of communication; the links of micro-blogs make the information create self-reinforcing effects.Gradually,the links of micro-blogs form an independent publishing mechanism based on a content transplantation.Microblogs integrate resources to promote the development of periodical brand integration.[Conclusions] Popular science periodicals integrated w ith the micro-blog new media can promote scientific communication effect.Micro-blogs have advantages in the transmission range,communication effects and brand spread to promote the healthy development of popular science periodicals.